As Zico Coconut Water emerged as a market leader in the rapidly growing natural sports beverage segment, they went seeking a new agency that could completely integrate all their marketing efforts into one creative campaign. The Ignited team came together to ideate and win the opportunity to develop and execute all of the Zico marketing concepts and communications as their new Agency of Record. Including digital, social, experiential, outdoor and retail promotions, all the Ignited creative department leads worked together to come up with the “Naturally Powered” campaign and delivered successful growth for both the Zico brand and the entire Coconut Water category in a year-long campaign. While leading the design and delivery of the experiential and sampling activations, we helped lead the development of the overall creative concept that led to the annual campaign theme of “Naturally Powered.”